Speck
For 25 years, Speck has built a loyal following—many of whom are now in their 50s. To engage a younger, millennial audience and differentiate from a crowded field of lookalike competitors, we launched a campaign that positioned Speck as more than just a phone case. We made it feel larger than life: an essential companion in everyday adventures. We developed a series of animated shorts that ran in paid and organic social, email, our website and at events.
Speck developed a LUX series of iridescent cases.
As a pioneer of the grip case, we have mastered the technology of the no-slip case.
Speck’s iPad cases are #1 in the US with a large segment being school-aged.
For the launch of the new Samsung S25, we found real user stories to showcase how our younger target audience was using our product in the wild. We worked with a few local skaters and a skate shop. The social campaign went viral, with our skaters’ followers, and we were able to reach a very different market for us.
The campaign included social, email, web landing pages, in-store signage and Amazon brand store content.
