Speck

For 25 years, Speck has built a loyal following—many of whom are now in their 50s. To engage a younger, millennial audience and differentiate from a crowded field of lookalike competitors, we launched a campaign that positioned Speck as more than just a phone case. We made it feel larger than life: an essential companion in everyday adventures. We developed a series of animated shorts that ran in paid and organic social, email, our website and at events.